"The brands that will thrive in the coming years are the ones that have a purpose beyond profit."

– Richard Branson

Transforming Strategic Visions into Impactful Actions

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Purpose-Driven Marketing for Measurable Results

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Transforming Strategic Visions into Impactful Actions • Purpose-Driven Marketing for Measurable Results •

ABOUT

Caryn Pace
Marketing Leader & Social Impact Strategist

 A seasoned marketing leader with over 20 years of experience crafting dynamic campaigns, Caryn drives tangible business results and social impact. Her expertise lies in blending creativity with strategic insight to tackle complex challenges for major brands and non-profit organizations.

Brand Transformation and Storytelling

Throughout her career, Caryn has consistently demonstrated her ability to transform brands and spark action through powerful storytelling:

  • At the Partnership for Drug-Free Kids, she led the award-winning "Family Stories" campaign, humanizing addiction and forging deep audience connections.

  • Her leadership on the Above the Influence campaign reframed drug use narratives, contributing to a 20% reduction in teen drug use.

Driving Business Growth and Fan Engagement

Caryn's tenure at the NBA showcases her talent for turning obstacles into opportunities:

  • Created the NBA's topical tune-in campaign, elevating storytelling opportunities and growing the fan base.

  • Spearheaded fan re-engagement efforts during the pandemic, exceeding prime-time viewership goals.

  • Transformed campaigns like "NBA Lane" and "Get in the Game: Vote" into cultural movements.

Data-Driven Social Impact

Guided by data, audience insights, and a commitment to social impact, Caryn consistently addresses complex issues:

  • Expertise in tackling addiction, mental health, social justice, and gender equity.

  • Aligns brands with purpose, creating lasting connections with audiences.

  • Revamped the NBA Cares PSA strategy, leveraging sports and player experiences to drive social change.

Leadership and Innovation

Caryn's leadership extends beyond her professional roles:

  • Co-founded the 10th Street Collective, a community for high-achieving and creative women.

  • Fosters a dynamic space for professional growth, idea-sharing, and collaboration.

 

Clients & Campaigns

Services

Strategy

  • Align Values and Goals:
    Fuse core values with business objectives, target the right audiences, and communicate compelling reasons for engagement.

    Harness Consumer Insights:
    Understand and utilize deep insights into consumer motivations and create resonance.

    Identify Growth Opportunities:
    Spot opportunities that align with consumer insights and purpose.

Creative

  • Creative Development:
    Transform brand strategy into actionable briefs, empowering teams to embrace a shared vision.

    Project Management:
    Provide support throughout project lifecycles, from planning through execution and analysis.

    Problem-Solving:
    Break conventional boundaries. Develop unique, effective solutions that align with core brand principles.

Execution

  • Drive Operational Excellence: Command operations and processes with precision, maintaining high standards of productivity and quality in complex, cross-functional projects.

    Optimize Impact: Capitalize on emerging media platforms to stay at the forefront of innovation. Evaluate data to make on-the-fly improvements.

CPACE Case Studies