WNBA

WNBA “Take a Seat, Take a Stand”

Social/Digital/Broadcast/CRM

We tapped into the power of sport to effect social change. This was a call to action, engaging fans to support and participate in the fight for equality and justice.

The campaign contributed to the WNBA's image as a progressive league deeply involved in social issues. The alignment between the league’s values and actions further solidified fan loyalty.