ABOUT
CARYN PACE: Marketing Leader & Social Impact Strategist
With over 20 years of experience, Caryn Pace has established herself as a dynamic marketing leader who thrives on creating impactful campaigns for major brands and non-profits. Her journey is marked by a unique blend of creativity and strategic insight, allowing her to tackle challenges head-on and drive meaningful results.
Caryn’s expertise in storytelling has transformed brands and sparked action. At the Partnership for Drug-Free Kids, she led the award-winning "Family Stories" campaign, which humanized addiction and forged deep connections with audiences. Her leadership on the Above the Influence campaign was instrumental in reframing drug use narratives, contributing to a remarkable 20% reduction in teen drug use.
Her tenure at the NBA further showcases her ability to turn obstacles into opportunities. Caryn elevated storytelling through the NBA’s topical tune-in campaign, significantly growing the fan base. During the pandemic, she spearheaded fan re-engagement efforts that exceeded prime-time viewership goals, transforming campaigns like "NBA Lane" and "Get in the Game: Vote" into cultural movements.
Guided by data and audience insights, Caryn consistently addresses pressing social issues such as addiction, mental health, social justice, and gender equity. She aligns brands with purpose, creating lasting connections that resonate with audiences.
Beyond her professional achievements, Caryn co-founded the 10th Street Collective, a vibrant community designed for high-achieving women seeking collaboration and growth. Her vision for the collective is to foster a dynamic space where women can thrive, share ideas, and navigate their professional journeys together.
Caryn Pace is not just a marketing leader; she is a catalyst for change, dedicated to making a tangible impact for her clients and the communities they serve.