ABOVE THE INFLUENCE

Above the Influence “Made by Me”

We asked teens across the country to share what Above the Influence means to them and to pitch us their own ideas for a new commercial. Then we gave everyone the chance to vote and pick a winner. This social-first campaign generated community growth and opt-in participation with our program and resources.

Above the Influence, The Winner “Meet Geena”

The "Made by Geena" campaign, part of the larger "Above the Influence" initiative, highlights the power of personal choice in resisting social pressures and substance misuse. Through relatable scenarios and impactful storytelling, the campaign encourages young people to forge their own paths and make decisions that reflect their true selves.