Godiva

Godiva's "Go Diva"

Print/OOH/Digital

This campaign represented a strategic brand shift, moving away from the traditional image of the iconic gold box to resonate with younger female audiences. This new approach emphasized self-indulgence and empowerment, drawing inspiration from cultural icons like Carrie Bradshaw from "Sex and the City." By encouraging women to indulge in luxury like a diva, the campaign not only rejuvenated the brand but also expanded its appeal beyond gift-giving, positioning Godiva's chocolates as a symbol of personal reward and self-celebration.