NBA

NBA "Get in the Game: Vote"

We harnessed the influence of the NBA and encouraged a historically cynical fan base to participate actively in the democratic process. Featuring players, coaches, and fans, the campaign underscores the importance of every vote and the role of civic engagement in shaping our society. With compelling visuals and persuasive narratives, we called on fans and their communities to make their voices heard. Through traditional and digital media we launched a dynamic movement that inspired and mobilized previously disenfranchised voters.